China's new consumers become more emotional: McKinsey

Posted on 25 September 2012. Tags: become, China’s, consumers, Emotional, McKinsey, more

China’s new consumers become more emotional: McKinsey BEIJING (Reuters) – China’s emerging consumer class is more emotional than previous generations of shoppers and firms must shift their marketing strategies to keep pace with the nation’s new standard setters, consultants at McKinsey said in a new …

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